How Haines Watts used Fluidly to start conversations about cashflow

“Helping clients with funding has been something that we’ve always done, but we’d have to prepare all the documentation.”

With Fluidly, I felt like I almost didn’t need to do anything but refer my clients, who already had an idea of their options.”

Riaz Kala, Associate Director, Haines Watts Manchester

THE CHALLENGE

Get clients engaged with new services

Haines Watts Manchester, which has a strong focus on technology, was looking for new ways to engage with clients.

“We’re constantly trying to educate clients and show how we can help across a range of areas,” Riaz Kala, Associate Director at Haines Watts Manchester said.

One of Riaz’s clients, a ski equipment and clothing shop in London, had been hit hard by the pandemic. “The company had missed out on two ski seasons,” Riaz said. “So we discussed a few options and they made some changes in order to pay suppliers, but we expected a crunch later in the year.”

THE SOLUTION

An easy, seamless referral process

Further down the line, Riaz contacted the client to see if they’d considered funding to tide them through the months ahead. When they expressed interest, he referred the business to Fluidly, who helped them apply.

Fluidly matched the business with a number of Recovery Loan Scheme (RLS) lenders and it was quickly approved for a £200k loan, to finance a large order for the upcoming winter season and free up working capital. While submissions often take up to 10 working days to process, the business received an offer in only four days.

“I like how there’s different ways to introduce clients to Fluidly, whether it’s marketing resources or referring people directly,” Riaz said. “The fact that you have various lenders and types of finance is even better, so we can find clients the best deal.”

THE RESULTS

A simple way to get even closer to clients

Not only is Riaz’s client now in a better position for this year’s winter season, the experience has also reinforced Riaz’s existing relationship with the business owners.

“I’m really happy we were able to do this with Fluidly,” Riaz said. “It has helped the client enough for them to reach out to us around other services, which we wouldn’t have provided for them before.”

“With Fluidly we can be more proactive and have a confident conversation easily,” Riaz said. “Helping clients with funding has been something that we’ve always done, but we’d have to prepare all the documentation, including two to three year forecasts.”

The process was effortless with Fluidly, from seeing what options were available to introducing the client to its FCA-regulated specialists, who found the lender that fit best and took care of the application.”

UHY Hacker Young Fitch

Kingston Smith